Premium TV (PTV), ntl's digital sports content subsidiary, has signed up two online shopping partners. The deals are part of a plan to ramp up e-commerce revenues across its network of 78 official football club sites.
Online electrical goods retailer 24-7electrical.co.uk will offer products exclusively across all PTV's football sites, except for Leicester City, which already has an agreement in place with club sponsor LG Electronics. The year-long deal will give clubs a share of revenues from sales.
PTV has also signed a similar deal with Christmas e-tailer Santa.co.uk.
The activity will provide all of PTV's clubs with revenues during its Christmas-only tenancy.
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