The deal, up for renewal next year, gives BSkyB exclusive live rights to screen 66 Premiership matches each season.
The EC is currently investigating the deal because it believes it is anti-competitive and wants to amend the package to allow more broadcasters to screen live matches.
However, football clubs rely on money from Sky to help meet the ever-spiralling wages of star players such as David Beckham.
The league is expected to put forward the benefits to clubs, supporters and broadcasters of the collective selling of rights to one broadcaster. It will also point out the problems selling rights individually has caused in markets such as Spain, Italy and Greece, according to a report in the Mail on Sunday.
One solution could be to offer two live packages. One to Sky for 66 matches and another of six or eight matches a season to a terrestrial broadcaster.
It has already been reported that Sky is likely to pay £1bn to secure the rights for the next three years when they come up for renewal in 2004. Negotiations are expected to start this summer.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .