The world’s most lucrative league in terms of media income appointed its first ad agency this year, Rainey Kelly Campbell Roalfe/Y&R, and is now looking for a media shop to plan and buy campaigns in different markets.
It is understood the Premier League is handling the media review directly.
The Premier League had originally planned to launch a campaign to coincide with the start of the new football season in August, but it is understood this will now not happen until January.
RKCR/Y&R won the league’s advertising pitch in February after going up against Adam & Eve/DDB in the final round, with M&C Saatchi taking part at an earlier stage.
For the first time since its inaugural season, the Premier League will operate without a corporate sponsor. The competition unveiled a new corporate brand identity in February, which it hopes to build into an international brand similar to the NFL or NBA.
A spokesman for the Premier League declined to comment.
Last year, the Premier League’s media spend was estimated at £22m, but this could be larger next year as it produces above-the-line advertising for the first time.
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