Premier Foods is to introduce a function-led marketing division, replicating the processes of bigger brand-owners such as PepsiCo and Unilever.
The 20-strong marketing team has been introduced by group marketing director Jon Goldstone, a former employee of PepsiCo, who sits on Premier's executive board.
Marketers in four new group head positions will report to Goldstone: head of group strategy, process and capability, Teresa Arbuckle; group head of insight, which is vacant following Jeremy Garlick's departure before Christmas; head of group licensing, Stefan Kerridge; and group head of media, Lisa Clark.
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