To enter the ‘Pledge’ promotion customers are required to sign up online and collect points through entering a unique on-pack code. Prizes include holiday breaks, experience vouchers and cinema tickets.
Scheme members will also be asked to make a weekly pledge such as 'to be home on time for dinner with the family'. They will receive extra points if they respond to an email asking whether this has been fulfilled. The email will also contain recipe advice.
The campaign comes as Bisto revamps its packaging to feature days of the week. The aim behind this is to encourage consumers to use Bisto in midweek meals rather than just the Sunday roast.
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