Soutar emphasised the challenge around publishers collecting consumer data, the realities of partnering with Apple and the value magazines have in leveraging new opportunities.
Video provided by The Peleton.
United Kingdom
PPA 2011 Video: Mike Soutar, Shortlist Media at the PPA Conference 2011
Mike Soutar, chief executive of Shortlist Media , speaks about the challenges magazines face in adopting the tablet format at the PPA Conference 2011.
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