Free samples of the water-free hair-cleaning product, Batiste, will be distributed by staffing agency, Powergirls at this weekend's (22-23 August) V Festival in both Staffordshire and Essex.
The festival is trumped as the "perfect place" for people to test the product, which is produced by the Vivalis brand.
The product has also established a Facebook site which features festival information and chances to win tickets to V Festival.
To leave a comment and let us know your thoughts.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGive your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to 北京赛车pk10.
Find out moreGet unprecedented new-business intelligence with access to 北京赛车pk10’s new Market Reports.
Find out moreGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an Alert Now