Every Saturday between 18 July and 8 August, Powergirl brand ambassadors will be demonstrating the product to shoppers, offering them the chance to win a customised Vespa scooter.
The activity will cover 20 Boots stores across the UK and Ireland, including Dublin, Glasgow, Birmingham, London and Manchester.
"We are delighted to be working with such an iconic brand in the hair care market, and look forward to delivering in-store activity to help generate strong consumer awareness within Boots," said Powergirls sales executive Caroline Garbis.
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