The ad campaign, created by HHCL/Red Cell, shows a poor family who have scraped up enough money to buy their son, Joey, a Posh Noodle for his 21st birthday. At first, he is unwilling to take the snack because they can not afford it. But eventually he scoffs it down while the rest of the family looks on hungrily.
Posh Noodle will come in Spicy Chinese Chicken and Oriental Sweet & Sour flavours.
The PR campaign will feature Lady Isabella Hervey guzzling noodles with a pair of chopsticks, and offering tips on how to eat posh. She claims to be a fan of Pot Noodles. "But these Posh ones with the Thai noodles and spicy broths are just gorgeous -- all my chums were eating them when I took a big bag-full home," she said.
HHCL's last work for Pot Noodle was the most complained about ad in 2002, according to the Independent Television Commission. It featured the tagline "the slag of all snacks" and received a whopping 310 complaints. PR for the campaign is by Freud Communications.
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