Best Foods is partnering with Cartoon Network to push its Pot
Noodle spin-off Fun Pots brand. It has signed an exclusive deal with the
children's channel to run online and television work between now and
November, with a Fun Pots microsite available through the Cartoon
Network home page.
Both online activity and commercials created by Cartoon Network will
look to build awareness of the Fun Pots brand and to push in-pack
'tattoos' that have recently been introduced.
Kids will be able to reach the microsite through CartoonNetwork.co.uk
and through the existing Cartoon Network games. They can choose from
branded games like Fun Pots pong, shuffle puzzle or block rock, which
feature the characters Doc and Croc.
"This gives us the opportunity to bring the brand to life and get kids
more involved by being more interactive," said Gail Peacock, brand
manager for Pot Noodle Snacks.
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