The campaign, created by HHCL & Partners, is timed to coincide with this year's Oscars ceremony. It features a series of dogs dressed in the iconic garb of some of the world's biggest celebrities.
One dog appears in Ali G's famous Tommy Hilfiger cap and yellow-tinted glasses. Another will be seen in a basque, to appear like Nicole Kidman in 'Moulin Rouge', while a Jennifer Lopez dog-a-like will appear in a dress similar to the blue and green, split-to-the-navel Versace number Lopez wore to the Grammy Awards in 2000.
The campaign is part of the Not Poodle promotion, where consumers who find a small plastic poodle in their Pot Noodle will win 拢10,000 compensation. One of the TV ads is a spoof of the spots used by law firms to promote their "no win, no fee" services for people who have had accidents.
The campaign is targeted at 16- to 24-year-olds, as Unilever Bestfoods aims to increase the brand's appeal with the youth market. Initiative Media handles the media buying and strategy.
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