The direct response ad, which was created by advertising agency Publicis, features the twin boys of the ant family racing toy cars around a circuit while their father attempts to piece together a jigsaw in the middle of the track.
As the cars crash, roll and spin across the puzzle the dad gets more and more exasperated. A voiceover then explains how the Post Office can take the hassle out of getting a good deal on car insurance and viewers are presented with a phone number and website address where they can get a quote.
The TV ad breaks this week and is being aired on terrestrial, digital and satellite TV. It is being supported by online, print, outdoor and in-branch advertising.
"Post Office has some fantastic products and our car insurance policies offer customers of all ages and motoring needs excellent value for money," John Scott, the Post Office's head of communications, said.
The Post Office claims that its animated ant family has been highly successful in raising its profile. It said that unbranded prompted campaign recognition was 74% in May 2005.
The Post Office is currently looking for a contract publisher to produce its first customer magazine. The title will eventually be available through all 14,600 branches and will be designed to drive awareness of Post Office's array of products and services.
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