LONDON - The Post Office's digital sales and marketing manager, Alex Tait, has been appointed the new chair of ISBA's Digital Action Group.
Tait joined the Post Office in 2006 in a newly-created with the aim of developing its digital marketing across finance, telephony, mail and government products. Prior to this he held digital positions at Argos and Associated Newspapers.
Tait replaces Rob Salmon, the former head of digital marketing at Molson Coors.
The ISBA Digital Action Group is a collection of advertising members ‘sharing and exploiting new trend information in the digital space.'
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