Portman Group sets out alcohol labelling plan

The Portman Group is stepping up its push to ensure the alcohol industry delivers its commitment to provide responsible drinking information on 80% of alcohol labels on UK shelves by 2013.

Alcohol labels: Portman Group urges drinks industry to reaffirm responsible labelling commitment
Alcohol labels: Portman Group urges drinks industry to reaffirm responsible labelling commitment

The drinks regulator is contacting all companies that signed up to the labelling pledge, as well as those who have previously made a commitment to include health information on labels, asking them to reaffirm their labelling commitment.

Compliance guidance, including examples of best practice labels, and the monitoring process have also been agreed with the Department of Health and are being published today (19 August).

A database summarising the pledges, companies and brands involved will be published on the Portman Group's website at a later date.

The pledge, made under the Government’s Public Health Responsibility Deal agreed in March, requires the industry to show clear unit labelling, the recommended daily limits, and a warning about drinking when pregnant.

As well as these three compulsory elements, brands are encouraged to include a reference to the Drinkaware website and a message such as: "Please drink responsibly". Both the Department of Health and the Portman Group will monitor progress towards this goal.

Seymour Fortescue, chairman of the Portman Group said: "The alcohol industry is firmly committed to providing consumers with information on labels, which help them make informed drinking choices.

"The Portman Group will offer an advisory service for companies to check they have all the right elements in place and to offer guidance where needed."

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content