This was allegedly the brainwave of former WPP-er David Muir, although "brainwave" might not be quite the right description.
Everyone and their cat knows why Brown is unpopular, apart from him and his clique of Downing Street-based advertising and marketing wizards.
So let's offer Gordon some advice (if he wishes, he can forward the £75,000 turned down by O&M to me at Brand Republic and I'll forward it to charity, after deducting some very reasonable expenses).
In short, this advice is "stick" and "twist". Now I know you can't do this at cards but you can, in this instance, in politics.
Stick to what you used to be good at -- managing the party -- and twist the knife in the Tories (which he used to be a past master at).
On the party management front, he just might be able to muster enough of his own votes to "win" Wednesday's vote on 42-days detention without trial.
This is a crass measure (and pretty meaningless, now it's been surrounded by so many caveats that it may never be used). But it's become more or less a vote of confidence and Labour MPs are feeling so embattled that they won't want to hand the opposition parties a win.
And Home Secretary Jacqui Smith, whose bill it is officially, has played a quiet blinder, masking her distaste for the measure for the most part and portraying herself as the epitome of Worcestershire reasonableness, who would never do anything to trample on our liberties.
Finally we have Tony Blair's old flatmate Lord Falconer threatening to scupper the bill in the Lords.
This makes his Lordship look a right Charlie as he, as Lord Chancellor, was one of the senior ministers charged with driving through Tony Blair's failed attempt at 90-days detention without trial.
This won't go down well with Labour MPs either, who hate the Lords even more than Tony Blair's old legal cronies.
In these circumstances, there's a chance that enough would-be rebels will persuade themselves that supporting this benighted bill is the least worse option.
On the "twist" front, Gordon has finally had a bit of luck, (well a whole load of luck actually).
The Tories are once again engulfed in a wave of sleaze, which was what did it for John Major and may do even now for David Cameron.
A whole succession of Tory MPs and MEPs on the fiddle are just what Labour needs. And it's a safe bet that the media, armed with the Freedom of Information Act, will unearth a whole lot more over the coming weeks.
The usually imperturbable David Cameron is rushing around like the Dutch boy with a leaky dyke. But what he can't do is change the nature of a lot of Tory MPs, greedy chancers alas.
So, once again, the Tories may start looking like the "nasty" party, however squeaky clean Dave might be.
For about the first time in the Brown premiership, Cameron most decidedly will not be looking forward to the next round of Prime Minister's Questions. Surely not even Gordon can blow this looming scoring opportunity.