All those shots of him smirking away as Alastair Darling delivered his highwayman's mini-budget seem to indicate that the old porridge thought he'd pulled off a political coup. Silly boy.
This Sunday, he's been assailed by a load of stories put about by Blairites (or Blair himself, if you believe the Sunday Times) that the cupboard is bare, he's got no policies.
Well, you can bet he'll find a few in a hurry.
In which case, keep your heads down BBC and Channel 4.
Chancellors under the cosh (and let's face it, that's what Brown still is) look for a few state assets to flog off when the money looks like running out. Brown has form in this area.
The Beeb is in the midst of an angst-ridden self examination just now, director-general Mark Thompson announcing that it's got to save £2bn in job cuts at the same time as it's buying posh buildings in Salford, investing in Bollywood movies and buying Lonely Planet for £75m.
At the same time, new BBC chairman Sir Michael Lyons has said that it's not going to close BBCs Three and Four (well, 4 is quite good) and told John Humphrys and Jeremy Paxton to stop moaning in public about job cuts.
Humphrys and Paxo muzzled? Quelle horreur!
So the corporation's in a mess. As Guardian FAQ columnist Steve Hewlett pointed out on Radio 4 the other day, when the Beeb does something new (even if it works, like BBC Online) it just adds to the corporation's costs so, in effect, it just adds to problems.
Ergo, the Beeb needs to get smaller, not bigger.
But no one, not even Gordon Brown, would argue that the Beeb should get out of online or those useful educational things it does.
The answer to this conundrum? Flog off some of the not-so-public-service bits. Like Radio One or BBC Three. Or the magazines or BBC World.
The same applies to Channel 4.
It's a bit rich, Channel 4 asking for public money just at the point at which its policy of beating up ITV (ie demanding that agencies stick paid-back CRR money into Channel 4 or they lose their deals) is running out of gas.
But that's what it's doing.
So Brown could flog this off too, bringing in a couple of billion to the Treasury and pretending that he's got a broadcasting policy.
If he could promise to bring down the licence fee by curbing the Beeb, that might actually be a vote winner. At least it would be a policy.
Would the papers support him?
The Guardian and the Indy would wring their hands, even the tabs and the Mail might worry about the sort of ne'er-do-wells who might get their mitts on dear old British broadcasting.
Rupert Murdoch would be all for it, of course, although he probably wouldn't be allowed to buy all of it.
Unlikely you say?
As the media sink their toecaps into Brown the likelihood of a nasty response increases. He's never been one to turn the other cheek (wherever the toecap lands).
And he needs some policies (and money, of course).
Expect to read more about this in the next few weeks.