LONDON (Brand Republic) - Digital media company Static has poached NTL鈥檚 Peter Lilley to be director of media revenue for PlayJam, its interactive entertainment channel.
Lilley, who was director of advertising sales at NTL, will head up the four-strong commercial advertising sales team at PlayJam. Before joining NTL, he worked with Granada TV, Anglia TV, Mirror Group and also ran his own consultancy.
PlayJam went live on NTL鈥檚 digital cable network this month, completing the UK rollout of the channel.
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