LONDON - Play.com has tied up with Yates Bars for a partnership promotion targeting students.
The promotion, which has been created by Cocktail Marketing, will run off Yates' Barry student loyalty card. Carholders will be rewarded with a 20 percent discount on Play.com clothing and £5 off games, DVD and CD purchases over £50.
Marketing support from the promotion will run in all 86 Yates bars and includes posters, postcards and through the Barry website. It will run throughout October.
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