The online retailer claims it will become the first UK brand to offer digital tracks free from digital rights management (DRM), which will enable the consumer to download and share songs between iPods, other MP3 players, PCs and Macs without restriction.
DRM is a technology that enables content owners to control how downloaded music is used, for example limiting the number of times a track can be burned to a CD or how many devices it can be transferred to.
Tracks will be available from leading record companies including EMI, which counts Corinne Bailey Rae and Norah Jones among its artists. The top 100 songs will be available for 65p each, with albums from £4.95. All iTunes singles are priced at 79p.
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