±±¾©Èü³µpk10

Television and new media agency Static 2358 has teamed up with

Playboy TV UK to create the second interactive adult themed game to run

on the agency's PlayJam games channel.

Running for four weeks in December, players will have the chance to win

exclusive Playboy TV UK-branded prizes and weekend breaks via a new

strip poker game which features celebrity guests, such as glamour model

Jordan.

The promotion, which aims to point users towards the adult brand's two

channels and 12 Babes of Christmas series, will appear on the PlayJam

channel appearing on the Sky Digital, ntl and Telewest platforms.

It follows a similar interactive TV game by PlayJam for the publisher of

The Lovers' Guide. Locked to younger users, The Lovers' Guide game

required viewers to call a premium rate phone number to obtain the

game's access code. The Playboy game will also be locked to children and

only made available on PlayJam's menu after a 10pm watershed. All

promotion for the game will warn parents that the content has been

designed for adults only.

For the new game, PlayJam ads are also set to feature on both of

Playboy's TV channels, Playboy TV The Adult Channel and Spice.

Jeff Zie, channel head of PlayJam at Static 2358, said the game would

give the Playboy brand a new dimension. "The game demonstrates the

broadening of the variety of content we are now scheduling, to cater for

different audience segments," he said.