The push, created by Adam & Eve, features model Jodie Kidd and singer Sophie Ellis-Bextor, among others, describing their favourite PizzaExpress experiences.
Kidd and former England rugby player Lawrence Dallaglio will appear in print ads, while TV presenter Patrick Kielty and Ellis-Bextor will appear in online and point-of-sale activity.
PizzaExpress recently undertook the biggest brand refresh in its 46-year history.
The design overhaul included the introduction of a black-and-white logo and a revamped restaurant menu.
The chain plans to open a further 200 restaurants in the UK.
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