The Quad comes with pre-set toppings -- Veggie Supreme, Meat Feast, Super Supreme and Spicy Hot. Available in medium and large sizes, it will cost between £9.99 and £12.
The ads, by Abbott Mead Vickers BBDO, star Dr Fox, Simon Cowell, Nicky Chapman and Pete Waterman and will break in mid-May. Media is by PHD.
The Quad is the latest in a series of launches by Pizza Hut this year. In February it set out to challenge Domino's HeatWave technology with the launch of Oven Fresh Delivery, a heated pouch that guarantees to keep home deliveries piping hot. And in early April it relaunched The Sicilian, a variant with basil, oregano and garlic.
Pizza Hut had a record year in 2001. Sales topped £310m, confirming it as leader of the £1.9bn British pizza market.
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