Pizza Hut is to challenge Domino's HeatWave technology with the
launch of Oven Fresh Delivery, a heated pouch that guarantees to keep
home deliveries piping hot.
A TV campaign by Abbott Mead Vickers BBDO will support the launch of the
pouch. It breaks on February 4 and will run for two months.
The ad, which has three different endings, features a woman ordering a
pizza for herself and her partner, and then being unable to stop herself
eating it all before her boyfriend gets home. When he arrives, she can't
bring herself to tell him she has eaten the whole pizza.
One ending shows the boyfriend suggesting they order an extra large
pizza.
Another has him deciding to order two, while in the last he says he is
hungry enough to eat a horse, to which she resp-onds "maybe a small
pony".
Soon after the campaign breaks, Pizza Hut also plans to run its first
brand ads for several years, also through AMV BBDO. Outgoing marketing
director Bill Ogle would not give details. In early April, Pizza Hut
will relaunch The Sicilian, a variant with basil, oregano and garlic,
also to be supported with ads.
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