The Coliseum is London’s largest theatre and is home to the English National Opera (ENO) which has appointed agency Capitalize to carry out a major restructure of its corporate partnerships.
More than 250,000 people watch the opera company’s productions every year at the venue. It is seeking a corporate partner to extend the reach of opera to a wider audience and ensure its brand identity reflects its positioning as a ground-breaking entertainment company.
Loretta Tomasi, chief executive of at ENO, said: "We know how important it is to build on our current success as a creative leader in the performing arts. Exciting corporate partnerships will enable us to do this and we are delighted to be working with Capitalize who have a proven record in developing the kind of partnerships we are looking for."
Richard Moore, chief executive of Capitalize, said: "English National Opera is one of the world’s most acclaimed entertainment brands and news of its partnership programme will generate huge interest within the corporate sponsorship sector. Naming rights deals here are a growing trend and there’s huge value in associating your brand so clearly with a venue where people go to enjoy themselves and indulge their passions."
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