The agency was awarded the account without a pitch, and will be responsible with completely overhauling Pineapple's online presence, with an aim to increasing brand awareness and improving the user experience.
Based in Covent Garden, Pineapple is one of the world's most famous dance studios. The brand also has its own clothing brand, which is available in fashion retailers across the UK.
Currently, Pineapple's clothing and dance range are hosted through two separate sites, and RMG will be charged with integrating the two offerings, with a new site to be launched in September.
Dave Woods, the creative director at RMG Connect, said: "Pineapple is well known for its trendy vibe and is a great brand to work on.
"This brief gives us the chance yet again to showcase how we can combine creativity with intelligent and effective web building techniques."
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