Thousands arrived for the opening of the experience, a new competitor to Hyde Park’s Winter Wonderland. The festive destination has been organised by Face Events and the organisers of London festival Field Day.
Mulled wine was available from onsite pub Bar Humbung, while a number of London street food traders, including Mei Mei’s Street Cart, Black Acorns and Holy Cow, served up dinner.
Brand experiences on offer include event sponsor Olympus’ Test and Wow Tent, which allows guests to test drive its products and upload their images to Facebook for a chance to win a camera, and the Cider Box’s Hot Cider Bar, where cider experts will be hosting tasting sessions, food pairings and live music.
Red Stripe beer is co-hosting the Spiegeltent venue, which will host events such as interactive theatre performance Time Out’s The Christmas Starty, interactive underground game Rebel Bingo and Cirque De Cabaret.
Winterville also features a fairground, a roller disco, an ice rink and a craft beer area in association with The Five Points Brewing Company.
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