-
-
-
-
-
-
-
-
-
-
David Parry
-
David Parry
-
-
-
-
-
-
-
-
of
Excluding Christmas Day, the annual festival will be open from 10am until 10pm every day until 3 January. Event partners include outerwear retailer Regatta, which has erected a pop-up shop within the Bavarian Village, and Austrian ski resort Zillertal – the sponsor of this year’s ice rink.
Jägermeister is also activating with an alpine-style bar area, while cult London drinking establishment Mr Fogg’s has created a bespoke pop-up cocktail bar for the event.
The Magical Ice Kingdom invites guests to explore frozen sculptures at -10 degree temperatures. Following their chilly experience, visitors are provided with hand warmers by brand, HotHands on their departure.
Other highlights include Zippo’s Christmas Circus, a street food market and an ice bar.
Media group , in July. PWR Events was awarded the contract to promote and manage
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .