In pictures: W activates Pokerstars All In Kitchen

Residents of east London have been treated to a poker and dining experience at restaurant Jones at Trip this week, as part of a brand experience from online poker platform Pokerstars.

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, created by the brand's in-house team alongside agency W Communications, has been dubbed "the world’s first pay-by poker restaurant", allowing diners to pay for their meal based on their success at the poker table.

Last night (21 January) was the third evening of the event series, which continues next week on 26 and 27 January. Members of the public could register to attend the free event, in which Pokerstars experts demonstrated how to play the game at poker tables. Guests then had the chance to play three rounds of the card game in order to get discounted or free meals at the restaurant.

The gourmet offering included a 'royal flush of king crab thermidor'; 'queen scallops accompanied by salt-baked swede and bacon marmalade'; and 'four of a kind of lamb chops, rump, kidney and shoulder with a rosemary jus'.

W told Event tickets have been sold for each night of the five-night experience, with tickets selling out within hours. 

The Pokerstars All In Kitchen was created to promote the brand's 2015 UK and Ireland Poker Tour, taking place at The Hippodrome Casino in London between 20 and 25 January.

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