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The event, which took place at Marble Hill House, Richmond, was organised in aid of English Heritage and Warchild and featured performances from Dizzee Rascal, Jack Bugg and Paloma Faith.
Undercurrent created a secret garden party for telecoms provider TalkTalk and a ‘shabby chic loft experience’ for Samsung.
The latter's tent was inspired by the classic festival experience, and featured a six-man bed that offered direct views of the main stage. The shabby chic concept was realised with exposed brickwork interiors, vintage bunting, deckchairs and the offer of trilby hats. A social media video pod was also built into the main structure.
For TalkTalk, the agency created a chilled-out outdoor space, complete with a floral arch, whitewashed loveseats, branded umbrellas and retro sweets. A photobooth at the site let attendees share photos from the festival on social media.
A PR manager at TalkTalk said: "Its fantastic to be working with Undercurrent again on this project. They have kept things fresh and exciting for us over the last six years and continue to deliver well thought through creative and implementation each and every time. We are looking forward to 2015."
Attendees at the festival comprised of senior representatives from the media, film and business industries, and organisers stipulated a ban on ‘standard commercial logos’ in branded spaces.
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