of
Made entirely from cardboard, the pop-up forms part of a project with Bristol City Council, to mark the launch of the Aardman Sustainable Shaun online game.
The game is part of Green Capital of 2015 Bristol’s schools programme, and is located inside the Bristol 2015 lab at the city’s Harbourside. It can be played on four dedicated iPad game stations, inside recycled cardboard beehive pods.
The game aims to challenge young people to build their own sustainable city and to inspire them to think about green issues.
Adam Carwardine, managing director of Colour Studios, said: "The very ethos of the game and the brief to use 100% recyclable materials was perfect for us. It’s great to see the impact Bristol 2015 is having on the city.
"We are committed to helping brands and the event industry move towards using eco-friendly materials and think about the impact they have on the environment."
More
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .