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The zone, which opened on the 20th July and runs until the 24 July, will offer visitors the chance to win a nine-day luxury holiday for two to the Philippines, including flights. 

Consumers can enter the competition during the station domination project by taking a picture of themselves (or elements of the campaign) at the experiential zone at King’s Cross station and uploading it to social media with the hashtag #VPAholidaysUK or entering via a website or mobile app. 

Central to this campaign is the newly founded partnership between the Philippine Department of Tourism and Round the World Experts, which will promote packages to the Philippines throughout the duration of the campaign. Round the World Experts will also be present at the station to engage commuters visiting the experiential zone.

This marks the second of three station dominations from the tourism board, which staged its first one at London Waterloo in April. The next one will take place in November to coincide with the World Travel Market event. 

Gerard O. Panga, tourism attaché and director for northern and southern Europe said: "We had an amazing response from the Waterloo Station domination with 8.4 million London commuters being exposed to the campaign, a Facebook user reach of over 1.2 million and over 50,000 engagements across various social media platforms during the seven days of experiential activity."

This year, brands including  and have used King's Cross station for activations.