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Guests have been relaxing at English sparkling wine brand Nyetimber's Routemaster bus bar while enjoying uninterrupted views of the sporting event. The mobile experience is offering a glass of its Classic Cuvee, Rosé or Blanc de Blancs to accompany the day’s sailing action as well as hosting free masterclasses to Cowes Week competitors.

Meanwhile, activity clothing brand and sponsor of the Under 25 Trophy, Musto, has taken over local pub The Pier View, on Cowes High Street, where famous sailors have been spotted serving behind the bar. The brand has also been selling merchandise at its Musto yacht haven pop-up store.

has been serving G&Ts from its Ultimate Gin and Tonic Bar as well as partnering with Ladies Day sponsor Slingsby Gin on a series of gin and tonic kit 'drop-offs'.

Cowes Week kicked-off on 6 August and will come to a close on Saturday 13 August.

Auto brand is also taking part in the event, and is staging a series of experiential activities, including a racetrack and sailing simulator.

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