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The activation featured an Airstream trailer with a long open serving hatch and a large LED video screen, which streamed content such as advertisements for the brand.
Festival-goers who used the hashtag #WordToYourMuller received a reply from Tasty B in the form of a unique rap.
Guests were given the chance to have their photo taken with Tasty B in a VIP area, after watching him perform along with other DJs.
The activation was designed with agency Ear to the Ground to promote Müller Rice’s new ‘Remix’ offering. The brand estimated that 30,000 pots were sampled over the three-day festival.
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