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The projections could be found on buildings within popular drinking spots in London, Manchester and Glasgow.
The animations showcased the brand's new Tennessee Fire product, which was surrounded by flames - a nod to the UK's annual Bonfire Night celebration.
The activity sought to promote Jack Daniel's latest offering among its target market of males between the ages of 19 and 29, as well as drive awareness of the product's connection to memorable experiences.
The light projection is part of a wider out-of-home campaign delivered by media planner and buyer, Kinetic.
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