The news comes off the back of the brand launching its Jack Rocks campaign in June, which so far has featured almost 60 gigs reaching 64,000 consumers and resulted in the sale of more than 10,000 Jack Daniel's drinks.
"Jack Rocks is a demonstration of the brand's support and passion for real, crafted music made by real musicians, which tends to be best enjoyed in smaller venues because that's where real, unforgettable moments happen," Boaler said. "We will continue to work with venues, festivals and promoters of varying sizes across the UK to curate great gigs throughout 2015."
The Jack Rocks campaign is being led by agency Splendid Communications, alongside Communicator and UM.
Read more about Jack Daniel’s future experiential plans in the March 2015 issue of Event.
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