In pictures: Jack Daniel's brings rock 'n' roll experience to Yorkshire town

Tennessee whiskey brand Jack Daniel's brought LA rockers Rival Sons to West Yorkshire town Holmfirth on Tuesday (24 March), as part of its Jack Rocks Your town celebration.

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Rival Sons arrived in Holmfirth by helicopter, landing on the town’s cricket pitch. They were officially welcomed to the town by Pete Carr, owner of the local Picturedrome music venue and his Border Terrier, at a welcome party in the cricket club’s pavilion.  

The band then spent the day meeting local residents, exploring the nearby West Yorkshire Moors, sampling traditional British fare at the Penny Lane Tearooms and buying everyone in The Nook pub a round of drinks.  

Rival Sons then kicked off its world tour with a sold-out gig at The Picturedrome that evening with the Arctic Monkeys’ labelmates The Bohicas as support. 

said: "Holmfirth well and truly rocked last night – we were delighted to have brought a little music from our home place to this fantastic setting.  We hope we’ve given the town an experience they won’t forget whilst reminding folks that music is best enjoyed live in venues like the Picturedrome."

At an exclusive Jack Daniel’s after party, Radio 1’s Clara Amfo took to the decks alongside The Coral’s Nick Power.  

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