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The GREAT Festival of Creativity, which ran from 2-4 March at the Long Museum in Shanghai, was attended by more than 500 world-leading British companies from the fields of technology, fashion, healthcare, design, luxury goods, food and drink, innovation, entertainment and education.
The festival was opened by HRH The Duke of Cambridge and aimed to showcase British creativity to the world.
, which was appointed by UK Trade & Investment (UKTI) as its live communications agency, provided services including design, technical production, marketing assets, logistical planning, audience recruitment, digital design and production, and content management.
The event featured a state-of-the-art ) experience from Framestore; a Paddington Bear ‘Film is GREAT’ model designed by Stephen Fry; an authentic new ballad called ‘Home’, sung by Katherine Jenkins and produced in Abbey Road studios; and an interactive model of the No.10 front door, designed and built by installation artist Jason Bruges.
The event was attended by GREAT campaign ambassadors Kelly Hoppen MBE, Jo Malone MBE, Angela Hartnett, Thomas Heatherwick and Rupert Sanderson, as well as self-taught British designer Tom Dixon.
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