.jpg)
of
The London-based fashion label hosted a launch party on Tuesday (7 July) where the likes of Ella Eyre were in attendance, meanwhile there was a performance by English electropop duo Kaleida.
Food and beverages were provided by American seafood venue Crab Tavern, and the team devised a cocktail especially for the event known as The Black Pearl.
The white coloured, dome-shaped installation is situated in the middle of Broadgate Circle’s open-air terrace.
It is comprised of four segments, including a pop-up retail shop, Inspiration Area, Construction Zone and From The Pattern Table To Reality section, all of which are designed to immerse visitors in the world of Hemyca.
The installation will also host a series of talks themed around fashion, education and innovation.
More:
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .