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Greenpeace volunteers arrived early in the morning to close and secure the road, so that the kids and their parents or guardians could safely enter the dubbed ‘play street’ for a vibrant protest. The stunt was organised by Greenpeace's in-house events team.
The protest consisted of the young protestors creating seven-foot-high animals, such as a polar bear, walrus and snowy owl, out of giant, Lego-style bricks made out of reinforced cardboard. Greenpeace has said it will donate the bricks to a local school after Lego ends its deal with Shell.
The children, who wore brightly-coloured high-vis vests, also drew their own protest placards as part of the stunt, and chanted in front of an oversized Lego-style creation which spelt out ‘Save the Arctic’.
Elena Polisano, Arctic campaigner at Greenpeace, said: "Children are leading this playful protest because global warming, and what’s happening in the Arctic, is an enormous threat facing all children. Lego is adored by kids, and it has a responsibility to look out for them. It’s unethical for Lego to partner with any company that’s threatening kids’ future."
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