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Sales and marketing representatives from international and independently owned hotels attended the Hotelopoly event throughout the day and evening, to meet hoteliers from 37 hotels within GP Associates' portfolio.
Among the guests were representatives from Grass Roots HBI, Black Tomato, Aston Martin, Audi UK, Jaguar Land Rover and McLaren Automotive.
Jeremy King, who has recently been awarded an OBE for his services to the hospitality industry, also attended the showcase to support his first hotel venture, called The Beaumont. It is set to open in Mayfair later this year.
During the evening guests entered via a red carpet and were greeted by stilt-walkers. Caterer Alison Price & Company supplied its new bistro range of canapés for the night, and petit fours were served in Perspex designs.
Janine Glasspole, managing director of GP Associates, said: "The feedback we have received has been exceptional. It was fantastic to see so many familiar faces within the industry, and to introduce new clients to our wonderful hotels and everything we have to offer."
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