±±¾©Èü³µpk10

The activity, which launched on Wednesday (9 April) at Manchester’s Trafford Centre, aims to focus on the brand’s strong family values and traditional recipes.

Circle Agency’s in-house design and production team created a country-style kitchen and diner installation to bring the campaign to life.

It will remain in Manchester until 13 April before heading to Bristol, Glasgow, Cardiff, London, Leeds, Newcastle, Birmingham and Kent. The activity will be touring shopping centres in these locations until November.

Selected shoppers will be able to visit the Bonne Maman kitchen, where they will be able to enjoy a full brunch, cream tea or dessert at the family dining table. Samples are also available from brand ambassadors, with visitors able to purchase a selection of the Bonne Maman range, as well as exclusive branded gifts.

Claire Stokes, managing director and founder at Circle Agency, said: "We feel very privileged to have been chosen to activate Bonne Maman’s first experiential campaign. By recreating those special moments you share with your family at your own kitchen table we can deliver a campaign which resonates with the target audience and perfectly reflects Bonne Maman’s brand values.

"This campaign is not about mass product sampling; it is about reaching a specific target audience and creating an experience that will allow trial, drive awareness, and build advocacy by sharing a little bit of the Bonne Maman world and helping people create their own cherished memories."

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine .