The activation featured a branded turnstile connected to a large outdoor screen. Rugby fans were encouraged to pass through the turnstile to see if was their ‘lucky’ day. Their fates were displayed on the screen for other guests to see.
Prizes on offer for winners included tickets the Rugby World Cup 7s, VIP tickets to events at one of Stubhub's partners, The O2 Arena, as well as branded merchandise such as sunglasses and stressballs.
Surrounding the activity, brand ambassadors interacted with visitors and explained how to use Stubhub’s website and mobile app.
Circle Agency has said the turnstile will continue on a tour of Stubhub’s official sports and music partners, including Premier League football clubs, premiership rugby clubs and events at The O2 Arena.
Susie Fisher, Stubhub’s partnership actvation manager, said: "As a brand, Stubhub has built up a list of high-profile partners in the worlds of sport and music and we needed a fun, memorable and engaging activity we could use on the ground across multiple genre events to further build Stubhub’s brand awareness. It was important that we stayed true to the core of the business, which is facilitating the buying and selling of tickets.
"The lucky turnstile does just that, providing fans with the incentive to engage with the brand face to face, and giving staff the opportunity to talk to fans about the benefits of Stubhub and our official partnerships. The turnstile has already been a great success and we look forward to visiting even more venues with it next season."
Claire Stokes, Circle Agency managing director and founder, added: "This has proven an extremely popular activation. For the client it’s a simple, easy-to-deploy campaign which gives maximum brand impact and for rugby fans it adds to that all-important match-day experience."
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