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It was difficult to miss the 'It Starts Now' pop-up, which was bright orange in colour in reference to the Italian apertif brand's signature colouring.
Office workers and passers-by were encouraged to stop-off and enjoy Aperol's 3-2-1 beverage as they basked in the summer sun, and brightly coloured hats were available for them to wear.
There was a social-powered Instaprint booth on hand, enabling guests who posted an image of themselves to Instagram with the hashtag #ItStartsNow to receive a hard copy of the photo.
Guests could also request their favourite songs via social media, and there were ping-pong and foosball tables available for those looking to get active.
Aperol Spritz brought its socials concept to , and this year's tour was launched in May via a .
It is not yet known whether the brand will bring the concept back in 2016.
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