The bus, which is named after the brand’s signature cocktail concoction comprising three parts Prosecco, two parts Aperol and one part soda, will pick people up from a location in central London that will only be revealed to those who register for the event in advance.
The final destination will also remain a secret, however it will be complete with a celebrity DJ and Aperol Spritz-based beverages.
The activation marks the 2015 launch of the Aperol Spritz Socials in London, a series of summer parties which will travel to cities throughout the UK.
The first Aperol Spritz Social of the summer took place in Manchester on 14-16 May. The event will return to the city for another three days from 4 June.
The first instalment featured an Instaprint booth and screen, enabling guests who share their images on social media using the #ItStartsNow hashtag to print pictures of themselves immediately, as well as ping-pong and foosball tables.
London’s Canary Wharf will host the pop-up from 20-22 May and 5-7 August , meanwhile the brand will take over the city’s Broadgate Circle complex from 10-12 June and 15-17 July.
The parties will descend on Bristol’s Anchor Square from 18-20 June and 25-27 June, and the sessions will travel to Brighton from 2-4 July as well as 30 July through to 1 August.
More:
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .