Samples were tailored to reflect the time of day. Customers could try smoked salmon and cream cheese on Ryvita Crispbread for breakfast, and Ryvita Thins with dips in the evening.
Rosemary McDonnell, junior account director at Sense, said: "Educational sampling has seen a step change in consumer perceptions – judging by the resultant positive sales increases we’ve seen based on our last campaign. We developed the Ryvita Kitchen to drive awareness of the range and new products whilst deepening the engagement and use of Ryvita in everyday eating habits for any occasion."
The Ryvita Kitchen will now be touring shopping centres across the UK until April.
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