Agency Innovision was behind the projections, which were commissioned by Mayor of London Boris Johnson as part of the London 2012 Festival. They will be shown from 9.30pm until midnight each evening during the Olympic and Paralympic Games.
Johnson said: "It is absolutely fantastic to see iconic images of athleticism from Games past projected onto the mother of all Parliaments. This mesmeric light show brings to life our sporting heroes and their Olympian achievements from 1908 to the present, helping set the scene for the next few weeks."
Bold graphic language runs throughout the piece, bringing to life heroes from the 1908 and 1948 London Olympics.
Johnson said he hopes the show will provide UK residents and tourists with a dramatic expression of Olympic pride.
It was a busy weekend for Innovision, which also worked on ‘Project Max’ – the team that orchestrated David Beckham’s part in the Olympics opening ceremony as he journeyed along the Thames in a speed boat with the Olympic torch.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by