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Laura Moody, chief executive of Blondefish, was the keynote speaker for the final session at the Guide Live Out of London on Wednesday 17 October in the Silverstone Wing.
She revealed how RFID and NFC technology is being embraced by brands around the world to help amplify their events, and also showcased how B2B events are beginning to implement this technology.
After this seminar delegates and suppliers were given the opportunity to race an Aston Martin, Ferrari and an Audi R8 around the famous Silverstone track.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by