The loan services company is looking to improve its online presence and has hired Pod1 to produce digital campaigns and strategies, involving email marketing and online advertising.
Pod1 will also use analytic tools to evaluate site performance and the results will determine a website redesign later in the year.
Pod1 won the contract after a competitive three-way pitch. The agency has worked with Picture Financial on ad-hoc creative digital campaigns since August 2006.
Other clients which Pod1 has created digital campaigns for include Tesco, Channel 4, BT, Pepsi, MTV and Swatch.
Julia Dallimore, marketing director at Picture Financial, said: "The firm plans to ramp up its online ad spend as it seeks to build its online presence. Alongside TV, online will be a main focus for the brand."