Maisie McCabe is charmed by this campaign to promote The Lego Batman Movie.
It was always going to be tough to follow the multi-award-winning ‘Lego Movie ad break’ but getting Lego Batman actor Will Arnett to voice 18 special ads shows the possibilities of proper creative media thinking.
The creatives were Andrew Wilson and David Williams at Drum.
Brand: Warner Bros
Title: Continuity bat
Agencies: Drum, PHD
Client: Martin Gough, deputy marketing director
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