Moneysupermarket.com's decision to split with Mother seems even more puzzling after debuting its latest ad starring Action Man.
The spot taps into ‘80s nostalgia and gets a laugh by showing an elated Action Man dancing in the desert and stripping down to his blue underpants. In the same tradition as Skeletor and He-Man, a pole-dancing builder and a twerking businessman in heels, this is entertainment to rival the TV programmes during which it airs. Moneysupermarket’s next agency will have big shoes to fill.
Brand: Moneysupermarket.com
Client: Darren Bentley, marketing director
Agency: Mother
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